The first men`s barbershop in Ukraine since 2012.
FIRM was born, is living and will be living as an uncompromising men`s brand. Non-material values became the base of it. Honesty, freedom and reliability are guidances and rules which are followed in every day work.
During 6 years Firm became a leading brand on the market and remain the number one brand for men. FIRM is presented in 5 countries and has 14 subsidiaries.
BACKGROUND
There was no certain places for men before the FIRM was created. Men had had their hair done by universal barbers.
INSIGHT
Man`s life is difficult. He has to fight and overcome, defend his and family`s interests. He often feels lost and lonely in confrontation with the whole world. And there are just 2 ways: continue or give up.
IDEA
We created a place where every man can be himself. We distance ourselves from the typical aesthetics, unnecessary, fake luxury and millions of related services of hairdressers.
MISSION
Supporting and developing and timeless values FIRM helps men move to their goals.
STRATEGY
Our strategy is to form and promote basic men`s values: honesty, freedom and reliability. Don`t talk about services, but to develop the brand that is going to become a friend and ally.
MADE
Brand style
Brand positioning
Guidelines of the interior design
Recommendations for work with clients
Business strategy
Marketing strategy
Communicating strategy
Marketing activities
Creative and operating analysis
CREDENTIALS
Creative strategy — Zelenkevych Borys
Marketing strategy — Maksakov Anton
PRODUCTION
Video “Freedom of Choice” — BURO
Andrey Zhulidin — designer, illustrator