First women`s hairdresser`s with a bar in Ukraine
haze is resisting the existing traditions of the Ukrainian beauty market. We free clients out of responsibilities which are set up by society and want them to look like as they want and feel liberated.
BACKGROUND
All hairdressers for women in the Ukrainian market are too sugary and unnatural.
INSIGHT
Society is waiting for women`s paternal behaviour, waiting for them to be beautiful, stylish, kind and caring.
IDEA
We have created a place without falseness where clients and artists have clear and natural communication.
MISSION
The mission is to give clients the freedom of being themselves without any cliche.
STRATEGY
The strategy is to speak with the audition not just about beauty and style but also about experience and work and do it impartially, be good friends for our clients, be sincere and honest.
MADE
Corporate style
Brand positioning
Guidelines of interior design
Recommendations for work with clients
Business strategy
Marketing strategy
Communication strategy
Marketing activities
Creative and operating
CREDENTIALS
Сreative strategy — Zelenkevych Borys
Marketing strategy — Maksakov Anton
PRODUCTION
Video Love At First Sight — HOLST
Video Lookbook — HOLST