Haze

First women`s hairdresser`s with a bar in Ukraine

haze is resisting the existing traditions of the Ukrainian beauty market. We free clients out of responsibilities which are set up by society and want them to look like as they want and feel liberated.

BACKGROUND

All hairdressers for women in the Ukrainian market are too sugary and unnatural.

INSIGHT

Society is waiting for women`s paternal behaviour, waiting for them to be beautiful, stylish, kind and caring.

IDEA

We have created a place without falseness where clients and artists have clear and natural communication.

MISSION

The mission is to give clients the freedom of being themselves without any cliche.

STRATEGY

The strategy is to speak with the audition not just about beauty and style but also about experience and work and do it impartially, be good friends for our clients, be sincere and honest.

MADE

  • Corporate style

  • Brand positioning

  • Guidelines of interior design

  • Recommendations for work with clients

  • Business strategy

  • Marketing strategy

  • Communication strategy

  • Marketing activities

  • Creative and operating

CREDENTIALS

Сreative strategy — Zelenkevych Borys

Marketing strategy — Maksakov Anton

PRODUCTION

Video Love At First Sight — HOLST

Video Lookbook — HOLST

Website

hazehairdressingbar.com